THE NATURE OF WORK is CHANGING …

THE NATURE OF WORK is CHANGING | Firms can grow rapidly thanks to digital transformation, which blurs their boundaries and challenges traditional production patterns. The rise of the digital platform firm means that technological effects reach more people faster than ever before.” – World Bank Report 2019

Had lunch with some clients recently – they are all in “transition” as they themselves told me – transition to what I asked respectfully – well, the very nature of our jobs is changing, some of our positions being eliminated by automation (AI) and in some instances simply bottom-line (race to the bottom) to increase “share-holders-value” … This is a complex topic these days – we are all at risk in some way, some more than others perhaps, and if you are in the conventional energy sector in Alberta, well things aren’t what they used to be. Nothing is solid or certain in the world of work and the jobs of now, let alone the jobs of the tomorrow. I asked; what are the trends|patterns you notice? Demographics changes, new technologies, an intense push to develop the “entrepreneurial mind-set” – increasing talks about further support and invest in small business, all of these in the context of growing sectoral unemployment, and massive economic transitions – dislocations …

Long list for sure. I set out to ask some questions to key fellow-travellers in the HR sector whose jobs are also changing, some may say dramatically. For example; Jenna told me that her HR practice is being reshaped by forces she has no control over – such as massive influx of newcomers, many from developing economics, but incredibly qualified in their respective domains. It has forced her to update her tools box (in a manner of speaking) to help her clients from certain sectors|latitudes become visible and actual contenders for well-paid positions in the IT sector, for instance. She has had to fine-tune her CV writing techniques, style and sharp presentation, in part because her judgement is being challenge by AI selecting through pre-screening the most “qualified candidates” for a given position. Julie said to me – “look unless you revise your strategy in terms of successful placement of your clients in a given company|sector, you are also putting yourself on-the-line and becoming painfully irrelevant.”

I think she means: “I not only post client’s resumes on a given platform, I am also actively seeking opportunities for my clients, narrowing down his|her particulars qualities and assets.” Susan added; “look we have to change – nowadays if very easy to get information, whether good or bad, it is all out there, if a tad mushy – so, discernment & adapting to the unfolding changes is essential.” Now, she concluded, “I make a point of meeting my clients, listen carefully their professional (and personal) story and aim to weave an engaging narrative helping them to present themselves as a win-win for the hiring entity, whether non-profit, or for profit, or even in the public sector.”

My impression out of these friendly chats is that nowadays HR people need to be considerably more proactive vis-à-vis their clients, a bit more like coaches, if you will – combining HR with a strong practical dose of wise advisory role. Of course, overwhelming clients with too many leads, options and|resources may not be much help either; focus is required and most importantly good judgement – that’s something that no amount of artificial intelligence is going to do – well, perhaps not in this century is my guest. To me the dignity of work is essential, and a HR Generalist is the humanist pathway to help find meaningful work, of being of service & coherent with our values of empathy|solidarity at a very human level, no machine can replace that. You can read the full report or a summary about the Changing Nature of Work produced by the World Bank here: https://www.worldbank.org/en/publication/wdr2019

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About: always looking for the next meaningful project, Leo Campos A. is a Storyteller, Community Organizer|Cultural Worker, Diversity & Inclusion Advocate, Personal Coach, Translator|Interpreter and a Bilingual Conscious Advertising Professional, based in Edmonton (Canada). He is also a part-time advisor & community outreach person with the cloud platform Wayfinders Business Cooperative ©

About communitynetworks

Leo Campos A. is a Storyteller, Community Organizer|Cultural Worker, Diversity & Inclusion Advocate, Personal Coach, Translator|Interpreter and a Bilingual Conscious Advertising Professional, based in Edmonton (Canada). He is also a part-time advisor & community outreach person with the cloud platform Wayfinders Business Cooperative ©
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